Keeping Your Website Simple is Most Effective
What do the Internet’s most profitable websites such as Dell, Amazon and Yahoo all have in common? They are plain, simple, and easy to use. The most effective web sites do not employ fancy graphics or animations to sell their products and services because these distractions take away from the goal of a website – selling! Your goal is to sell your products, services, and yourself – not impress people with your technical prowess. It just does not make sense to pay a website development company thousands of dollars to design a fancy website that will not be as effective as its cheaper, simpler counter-part.
Most web designers make the mistake of using extravagant, but slow-loading graphics and Flash animations. These elements may make a website visually impressive, but neglects a large percentage of Internet users who have dial-up connections. Potential clients and customers are not going to wait 30 seconds to a minute for your home page to load up; they’ll soon be using their browser’s “Back” to get back to Google’s search results and do business with a competitor who has a more user friendly website.
Understand Your Target AudienceYounger generations may be more adept to using Internet Technology, but it can be a difficult concept for older generations to grasp. So, it is important not to make your website more complicated than necessary. As said by the late Albert Einstein, “Make everything as simple as possible, but not simpler.” Designing a simple website involves a clean page layout using minimal, but attractive graphics to ensure fast loading, non-cluttered pages. Designing a site’s navigation structure that is notably visible and allows easy access to all of a website’s content ensures that a potential customer or client can easily find the information they are searching for. A good web designer will also ensure that a client’s website is cross-browser compatible, so that the site will look consistent to Internet users with different versions of Internet browsers. It is also essential to take screen resolutions in to consideration. The website should appear correctly for all users, whether they are using 600 x 800, 1024 x 768, or any other screen resolution. Therefore, web designers must take into consideration that some Internet users still use a 15” monitor and 800 x 600 screen resolution.
Content is KingSo far we’ve established that when it comes to professional business website design, simpler is better. So, how do you enhance the experience for visitors to your website if you can’t impress them with your technical ability? The best way is to incorporate interesting and useful content into your website. Use detailed product and service information on your website – the more the better. After all, these people visited your website to read more about your products and services, so why not give them more of what they want? It is also a good idea to write or post articles of interest related to your products or services. Use these articles to your advantage by conveying to your clients or customers that you are indeed an expert in your field. Oh, and one last thing – make it easy for them to find this information and don’t confuse or distract them.
Search Engine Optimization and Website Analysis
Incorporating a series of interwoven methodologies, Search Engine optimisers work towards building a web space which is easily accessible, popular and Search Engine friendly. Search Engines offer an enormous platform to advertise one's products and services and reach out to huge volumes of traffic which can transform into prospective business. Strategic marketing tactics need to be deployed to have your business link achieve a high ranking on Google, Yahoo, MSN etc.
Designersonnet's skilled team of professionals carryout a range of services that help the site attain, natural optimisation and higher ranking on Search Engines.
Natural Search Engine optimisation revolves around a series of activities that include:
Key Phrase / Keyword AnalysisContent plays a very significant role in optimising a site and helping it gain popularity with Search Engines. To comprehend keyword usage we provide you with complete keyword analysis through web tools like Google Suggest, Overture etc. With complete analysis and study of key-phrases etc one can put them to intelligent use.
Competitor Analysis Our expert team carries out complete study of your competitors’ sites to comprehend their business strategies and marketing campaigns. Using industry specific extensive research, we aim to build exclusive and winning marketing campaigns for you.
Website Analysis With access to all the processes of web development ranging from design, content, optimisation and development; our team renders its expertise to clients by analysing their website and bringing out causes and solutions to the problem at hand. We can help fix factors like site navigation, site maps, web content, scripts, flash programmes etc which may be the cause of diminishing traffic.
On-Page Optimisation Specially skilled work force of Search Engine optimisers carry out on-page optimisation of a site by refreshing the Meta Tags, Alt Tags and formatting the content in order to make them more relevant to the theme of the site and also Search Engine friendly. On-page optimisation deals with all the aspects of a website which can be optimised or corrected while working in tandem with the webmaster guidelines.
Directory Submission In order to market your site online, Search Engine Optimisers list your business in popular online directories. Being placed on a popular public platform helps you have an edge over your competitors for these directories help you route relevant traffic to your site. Our services include both paid and free listings on popular online directories.
Link BuildingWorking on the pattern of an interwoven online community, the concept of link exchange (with other sites) further adds a dimension of greater scope. Promoting banners and links to your online business, our link exchange services accommodate one-way, two-way and three-way linking offering a strong network of promotional campaign dedicated to your business promotion.
Branding and Brand Protection Branding a business is quintessential for launching a comprehensive marketing campaign for any product or service. Brands carve a lasting impression on the minds of viewers and help attract prospective clients. Our brand protection approach not only helps you re-launch your existing brand in the market with vigour but also lets you protect the same. Fully acquainted with the nuances of trade mark and copyright issues, we provide you with exquisite designs and unparallel services.
On Going ReportingDesignersonnet will provide you with detailed on-going reports on a weekly/monthly basis which will help you evaluate the progress of the marketing campaign that we undertake for you. The reports will help you understand recent trends, keyword ranking status, PPC campaign details and all other aspects of the initiated marketing campaign.
